Past Work

Recent Client Transformations.

The work below spans brand strategy, positioning, messaging, identity, websites, and supporting materials.  Explore the challenge, the strategic decisions, what was created, and how the final brand better supports the business.

Financial educator • Brand Strategy + Identity + Marketing materials

Create Wealthy Futures

Goal: Build a credible, cohesive brand system for an expanding financial education business.


  • The challenge: Create Wealthy Futures needed a clear, professional brand foundation and a consistent set of client-facing materials that could support the business as it outgrew its original DIY logo.
  • The approach: We developed the brand as a connected system, carrying the strategy and visual direction into the materials the business uses to explain its value and build trust with its main target audience of youth and young adults.
  • Deliverables: Brand strategy, visual identity, proposal/capabilities deck, brand guidelines, business card, presentation deck, and one-pager.

Healthcare Finance Consulting • Brand Strategy + Identity + Website

Rogers Consulting

Goal: Position a healthcare finance consultant's expertise with greater clarity and authority.


  • The challenge: The consultant was operating without any official branding and needed to translate deep healthcare finance experience into a focused, credible consulting presence across their logo suite, marketing materials, website & business card.
  • The approach: Strategy, moodboards, color exploration, logo development, and core service messaging were used to create a more cohesive expression of the consultancy's value.
  • Deliverables: Brand strategy, visual identity, logo concepts, moodboards, color exploration, strategy deck, and services snapshot.


Therapy private practices • Brand Strategy + Identity + Website

Mental Health & Therapy Brands

Goal: Balancing professional credibility with warmth, clarity, and care.


  • The challenge: Therapy websites must help prospective clients quickly understand who the practice serves, what support is available, and whether the experience feels safe and credible without becoming clinical, generic, or overwhelming.
  • The approach: Each identity and website was built to reflect the practice's distinct audience and personality while making services, next steps, and trust signals easy to find.
  • Projects: Golden Hour Mental Health, Heart Space Psychotherapy, Equilibria Counseling.

Ready to get started?

Your business should not be the best-kept secret in your market.

Whether you want a clear-eyed look at what to fix first or you are ready to build something new, there is a path that fits where you are right now.

Not sure what needs to change first? Start with a Brand Strategy Review.